Wholesale · Private label · Since 2023

Care that cleans in a single sweep.

Fiona makes plant-fiber wet wipes for retailers, distributors and private-label partners across Europe - gentle on skin, honest about ingredients, ready to carry your brand.

98%
Plant-derived
12wk
Biodegradable
0
Parabens, ever
FionaWET WIPES · 80 CT
PureDaily
Soft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batchesSoft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batchesSoft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batches
Soft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batchesSoft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batchesSoft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batches
“We started Fiona because clean shouldn't feel clinical.”- Driton Kurtishi, founder
Our story

Small wipes, thoughtful details.

Fiona began at a kitchen table in 2023, when our founder couldn't find a wet wipe that was kind to his daughter's skin and to the planet. So he made one. Then a range. Then a factory.

Today we produce for retailers and private-label partners across the Balkans and the EU - every wipe woven from plant fiber, soaked in skin-safe botanicals, packed in mono-material that recycles end-to-end.

01
Skin-first formulas

Dermatologist-tested, free of parabens, sulphates and synthetic fragrance.

02
Honest packaging

100% recyclable mono-material packs. No greenwashing, no hidden plastic.

03
Plant-derived fiber

Biodegradable viscose from FSC-certified sources - gone in 12 weeks.

04
Made to order

Small-batch and private-label runs, fresh product, flexible volumes.

The range

Made for every moment.

Eighteen formulas on one plant-fiber base - filter by category to find the right fit for your shelf.

0+ months
Fiona
0+ months
Fiona Baby
72 wipes

Ultra-soft and alcohol-free, with calendula.

Alcohol-freeHypoallergenic
Newborn
Fiona
Newborn
Fiona Baby+
60 wipes

99% water for newborn and reactive skin.

99% waterFragrance-free
Diaper change
Fiona
Diaper change
Fiona Baby Bum
64 wipes

Thick and textured for easy diaper changes.

Skin-safeBiodegradable
Makeup remover
Fiona
Makeup remover
Fiona Glow
30 wipes

Micellar formula lifts makeup in one sweep.

MicellarNo-rinse
Exfoliating
Fiona
Exfoliating
Fiona Radiance
25 wipes

Gently exfoliates and brightens tired skin.

ExfoliatingVegan
Daily cleanse
Fiona Fresh Face wet wipes
Fiona Fresh Face
40 wipes

Daily cleanse that removes city grime.

Fragrance-freeVegan
Daily essential
Fiona
Daily essential
Fiona Pure
80 wipes

Everyday refresh with chamomile and rose water.

Fragrance-freeVegan
Cooling
Fiona
Cooling
Fiona Fresh
60 wipes

Cooling cucumber, aloe and mint on the go.

CoolingBiodegradable
Intimate care
Fiona
Intimate care
Fiona Intimate
20 wipes

pH-balanced, gynaecologist-tested comfort.

pH-balancedSkin-safe
Antibacterial
Fiona
Antibacterial
Fiona Care
50 wipes

99.9% germ protection, gentle on hands.

99.9% germ killSkin-safe
Hospital-grade
Fiona
Hospital-grade
Fiona Med
100 wipes

Hospital-grade surface and hand hygiene.

99.9% germ killFast-dry
Hand sanitizer
Fiona
Hand sanitizer
Fiona Sanit
40 wipes

Alcohol wipes that dry fast, no residue.

Fast-dry99.9% germ kill
Multi-surface
Fiona
Multi-surface
Fiona Home
80 wipes

One wipe for every surface at home.

Multi-surfaceBiodegradable
Kitchen
Fiona
Kitchen
Fiona Kitchen
60 wipes

Cuts grease and grime in the kitchen.

Multi-surfaceFast-dry
Pet care
Fiona
Pet care
Fiona Pet
50 wipes

Cleans paws and coat between baths.

Skin-safeBiodegradable
Travel size
Fiona
Travel size
Fiona Go
20 sachets

Individually wrapped pocket wipes. Always ready.

ResealableBiodegradable
Post-workout
Fiona
Post-workout
Fiona Gym
24 wipes

Post-workout freshness without a shower.

CoolingFragrance-free
Lens & screen
Fiona
Lens & screen
Fiona Screen
30 sachets

Streak-free for lenses, phones and screens.

Fast-dryNo-rinse

What's inside - and what's not.

01 / 06
Chamomile

Soothes redness and calms reactive skin.

02 / 06
Rose water

Balances pH and refreshes the surface.

03 / 06
Aloe vera

Deep hydration without residue.

04 / 06
Calendula

Gentle enough for newborn skin.

05 / 06
Panthenol

Reinforces the skin barrier.

06 / 06
Vitamin E

Antioxidant protection, daily.

Private label

Your brand, our formula.

Build a wipe to spec and we'll produce it under your label. Configure a starting point below - then send it over for a quote and free samples.

01YOUR BRAND
02Base formula
03Pack size
04Scent
05Brand colour
Live preview
YOUR BRAND
Pure - daily
72 wipesRose & chamomile
Typical MOQ
5,000 units
Lead time
4–6 weeks
Request samples & quote
Let's do business

Let's talk numbers.

Wholesale, private label, distribution or press - tell us what you need and a real person replies within one working day. Volume pricing on request.

Email
info@fiona.com.mk
Trade desk
Head office
Tetovo · North Macedonia
Mon–Fri, 9–17 CET
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