Wholesale · Private label · Since 2023

Care that cleans in a single sweep.

Fiona makes plant-fiber wet wipes for retailers, distributors and private-label partners across Europe - gentle on skin, honest about ingredients, ready to carry your brand.

98%
Plant-derived
12wk
Biodegradable
0
Parabens, ever
Fiona Baby Organic wet wipes
Soft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batchesSoft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batchesSoft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batches
Soft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batchesSoft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batchesSoft on skinPlant-fiberDermatologist testedBiodegradablePrivate label readyMade in small batches
“We started Fiona because clean shouldn't feel clinical.”- Driton Kurtishi, founder
Our story

Small wipes, thoughtful details.

Fiona began at a kitchen table in 2023, when our founder couldn't find a wet wipe that was kind to his daughter's skin and to the planet. So he made one. Then a range. Then a factory.

Today we produce for retailers and private-label partners across the Balkans and the EU - every wipe woven from plant fiber, soaked in skin-safe botanicals, packed in mono-material that recycles end-to-end.

01
Skin-first formulas

Dermatologist-tested, free of parabens, sulphates and synthetic fragrance.

02
Honest packaging

100% recyclable mono-material packs. No greenwashing, no hidden plastic.

03
Plant-derived fiber

Biodegradable viscose from FSC-certified sources - gone in 12 weeks.

04
Made to order

Small-batch and private-label runs, fresh product, flexible volumes.

The range

Made for every moment.

Eighteen formulas on one plant-fiber base - filter by category to find the right fit for your shelf.

0+ months
Fiona Baby Chamomile wet wipes
Fiona Baby Chamomile
72 wipes

Ultra-soft and alcohol-free, calmed with gentle camomile.

Alcohol-freeHypoallergenic
Newborn
Fiona Baby Sensitive wet wipes
Fiona Baby Sensitive
60 wipes

99% water for newborn and reactive skin.

99% waterFragrance-free
Plant-based
Fiona Baby Organic wet wipes
Fiona Baby Organic
64 wipes

Made with organic plant fibres, gentle enough for daily use.

BiodegradableSkin-safe
Antibacterial
Fiona AntiBacterial wet wipes
Fiona AntiBacterial
40 wipes

99.9% germ protection, gentle on hands.

99.9% germ killSkin-safe
With lid
Fiona AntiBacterial Lid wet wipes
Fiona AntiBacterial Lid
40 wipes

The same 99.9% germ protection, in a resealable lidded pack for on-the-counter use.

99.9% germ killResealable
Gentle clean
Fiona Soft Clean wet wipes
Fiona Soft Clean
40 wipes

A soft, hypoallergenic wipe for a quick, gentle clean-up anywhere.

Skin-safeHypoallergenic
Normal size
Fiona Travel Pack wet wipes
Fiona Travel Pack
20 sachets

A full-body wipe for hydration and cooling refresh, wherever the day takes you.

HydratingCooling
Pocket size
Fiona Pocket Camomile wet wipes
Fiona Pocket Camomile
15 sachets

Our signature formula wrapped in soft camomile - calming and gentle in your pocket.

Skin-safeBiodegradable
Pocket size
Fiona Pocket Lavanda wet wipes
Fiona Pocket Lavanda
15 sachets

The same gentle formula, laced with calming lavender for a moment of quiet.

Skin-safeBiodegradable
Pocket size
Fiona Pocket Ocean Blue wet wipes
Fiona Pocket Ocean Blue
15 sachets

The same gentle formula, with a crisp marine-fresh scent that wakes up the senses.

Skin-safeBiodegradable
Pocket size
Fiona Pocket Aloe Vera wet wipes
Fiona Pocket Aloe Vera
15 sachets

The same gentle formula, infused with soothing aloe vera for extra softness.

Skin-safeBiodegradable
Kitchen
Fiona Kitchen Roll wet wipes
Fiona Kitchen Roll
2 rolls

Strong, absorbent rolls that cut grease fast.

Multi-surfaceFast-dry
Kitchen Jumbo
Fiona Kitchen Roll Jumbo wet wipes
Fiona Kitchen Roll Jumbo
4 rolls

Extra-large rolls, fewer changes, less waste.

Multi-surfaceBiodegradable
Everyday
Fiona Classic wet wipes
Fiona Classic
10 rolls

Soft two-ply paper for everyday use.

Biodegradable
Cotton Premium
Fiona Cotton Premium wet wipes
Fiona Cotton Premium
8 rolls

Three-ply comfort with a soft, cotton-like quilted texture.

3-plySkin-safe
Peach Aromatic
Fiona Peach Aromatic wet wipes
Fiona Peach Aromatic
10 rolls

Soft three-ply paper with a light, fresh peach scent.

3-plyBiodegradable
Camomile Aromatic
Fiona Camomile Aromatic wet wipes
Fiona Camomile Aromatic
10 rolls

Soft three-ply paper with a calming camomile scent.

3-plyBiodegradable
Your brand
Fiona Private Label wet wipes
Fiona Private Label
5000 units

Any formula in this range, produced under your label - shown here as our Aqua line.

BiodegradableSkin-safe

What's inside - and what's not.

01 / 06
Chamomile

Soothes redness and calms reactive skin.

02 / 06
Rose water

Balances pH and refreshes the surface.

03 / 06
Aloe vera

Deep hydration without residue.

04 / 06
Calendula

Gentle enough for newborn skin.

05 / 06
Panthenol

Reinforces the skin barrier.

06 / 06
Vitamin E

Antioxidant protection, daily.

Private label

Your brand, our formula.

Build a wipe to spec and we'll produce it under your label. Configure a starting point below - then send it over for a quote and free samples.

01YOUR BRAND
02Base formula
03Pack size
04Scent
05Brand colour
Live preview
YOUR BRAND
Pure - daily
72 wipesRose & chamomile
Typical MOQ
5,000 units
Lead time
4–6 weeks
Request samples & quote
Let's do business

Let's talk numbers.

Wholesale, private label, distribution or press - tell us what you need and a real person replies within one working day. Volume pricing on request.

Email
info@fiona.com.mk
Trade desk
Head office
Tetovo · North Macedonia
Mon–Fri, 9–17 CET
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